We’ve all been told that content plays a crucial role in boosting web traffic. In a sense, yes, it’s true but it’s actually not the content per se but the quality of the content that drives website traffic. It’s more of the quality rather than the quantity that counts.
It’s also worth mentioning that when we say “content” it is not exclusive to text. Content comes in varied forms like technology algorithms that help online users find answers like in White Pages, images, and videos all these are examples of content that can drive relevant traffic just as plain text content does.
This may sound quite a bit unexpected knowing that we are always constantly reminded to blog more often, build content more, promote content more, write content more and so on and so forth. And not to mention the top results in SERPs or search engine results from pages that seem to validate the theory that text volume is the solution in order for your site to land to the top.
Generally, a web page that ranks on the first few pages of Google’s search engine results page always contain more than two thousand words. If you come to think of it, that number of words is really a lot if it’s found in just one article.
But you know what here’s the thing, websites such as the New York Times, Huffington Post and Mashable.com all possess the necessary resources as well as the motivation to cram their pages with high-quality content — these are the very products that these sites are selling and so it make sense if they invest enough to maintain its quality. Read more